Triathlon Victoria and Zero+ Sports Beer are pleased to announce a new partnership aligned to the Club Race Series, which clubs and members can enjoy.
Triathlon Victoria has continued its commitment to supporting local business with Zero+ Sports Beer, a Victorian-owned and run label brewed at Holgate Brewhouse in Woodend.
“We’re delighted to announce the Zero+ Sports Beer partnership and hope this relationship will provide an opportunity to celebrate the finish line in an appropriate style,” said Executive Officer Grant Cosgriff.
“Members will have the opportunity to win spot prizes throughout the series and enjoy sampling a beverage that is more in tune with the health and fitness consumer.”
Barry Thomas, Director at Zero+ Sports Beer, echoed Cosgriff’s sentiments.
“We are super excited to be embarking on this partnership with Triathlon Victoria. We look forward to a successful Club Race Series and long lasting relationship with triathlon in Victoria.
Brewed as an adult non-alcoholic beverage and designed to be enjoyed as a post sports drink without the guilt, ZERO+ Sports Beer offers a full Pale Ale flavour enhanced with a mix of high-end specially selected electrolytes.
Alcohol-free beverages are growing in popularity. The major local brewers recently reported a rapid uptake of non-alcoholic beer, highlighted by sales that have more than doubled in the past 12 months. [1]
“Elite athletes are increasingly turning to non-alcoholic beers as part of their post race and post training rituals, recognising the anti-inflammatory benefits of naturally occurring polyphenols. ZERO+ Sports Beer ticks so many boxes for beer loving athletes.”
As part of the 2021 Club Race Series, Zero+ Sports Beer will be offering tasting cartons to the top-performing clubs, metro and regional, plus member spot prizes throughout the series. Members who join the series can also enjoy a 10% discount on Zero+ Sports Beer until August 31, 2021.
To learn more about the Club Race Series, please visit www.clubraceseries.com.au. For further information about Zero+ Sports Beer, please visit www.sportsbeer.com.au.
[1] BBC News. 2021. Australia’s growing thirst for alcohol-free wine and beer. [online] Available at: <https://www.bbc.com/news/world-australia-57408829>
